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innovation management insights

America’s Most Innovative Company: Apple

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Fortune’s most innovative companies in 2007:

1 Apple; 2 Google ; 3 FedEx ; 4 Genentech ; 5 Nike ; 6 Whole Foods Market ; 7 Procter & Gamble ; 8 Network Appliance; 9 Herman Miller ; 10 Starbucks

These also are recent innovation rankings:

Apple has managed to couple two fieds of study involving human factors: “usability in product design” and “consumer behavior” in product marketing. Many companies happen to excel at either one or the other, while Apple’s strategy combines them in what has become a 1+1=3 type of value proposition.

Blogs of interest:  Bruce Nussbaum’s blog talks about Why Apple Is No 1 In Innovation and Dave Caolo took time to list the Top 10 Apple Flops, which gives examples of Apple products which did not become a market success.

Written by consultaglobal

May 8, 2007 at 7:22 pm

One Response

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  1. A very good job !!!!

    Kush

    November 4, 2009 at 8:00 am


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