Application Concept Research: Philip’s Simplicity Led Designs
“With the theme of driving well-being and quality of life, this year’s Simplicity Event offers Philips Design and Philips Applied Technologies the opportunity to work together to create a collection of simplicity-led design concepts that stimulate a healthy lifestyle via enjoyable life patterns”.
Concepts “simple to experience” as featured in the video:
- Drag and draw: a magic wand for kids, expect your home’s walls to become the canvas!
- Storyteller: books come to life, enhanced bed time reading with sounds and images
- Family Album: interactive photo frame, sharing special moments with your love ones
- Fridge Messenger: touch sensitive “post-it” screen place on your fridge’s door
- Light Spectrum: chose your room’s ambiance, control color and intensitive
- Music Spectrum: lamps with sounds and visual effects organized according to moods
- Ambisound: great surround sound without the usual lot of speakers
- Ambilight: light and color enhancing your tv viewing experience (this is a commercial product)
Quotes:
“Technology is meant to make our life simpler, so how is it often so hard to use?
“When you think of creating competitive differentiation there is no way you can do that by playing the tech and spec game, or trying to commoditize faster and more than others”.
“It’s all about innovation and avoiding the commodity rhetoric. Innovation requires a fundamental understanding of what consumers needed and designing on this”.
“It’s about starting with the experience itself, not about the technological building blocks, to bring that experience to life”.
Rudy Provoost, CEO Philips Consumer Electronics
Visit www.philips.com/simplicity and I strongly suggest reading this blog about Simplicity if you happen to be interested in this subject.
José de Francisco Lopez 
Chicago, 22 June 07
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This blog’s Long Tail:
- Project Ergofuturo
- QoE: Defining and studying personas
- QoE: immersive scenarios and experiential marketing
- Uses, not innovation, drive human technology
- Microsoft’s Innovation Day (and Microsoft’s Robit)
- Innovative mobile phones: objects of desire
- America’s most innovative company: Apple
- IBM: 5 innovations for the next 5 years
- Visual futurist
- The city of the future
- Minority Report’s GUI
- Sci-Fi based scenarios
- Design concepts: future cars
- CNN’s Future Summit
- Corporations present at SecondLife
