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Online Video

“Life used to be simple for media giants like NBC and Fox. They produced content, the public consumed it, and advertising and ticket sales generated gushers of profits. Today’s viewers have their choice of all sorts of venues -digital and analog, legal and illegal.”

Read A new way to watch TV by David Kirkpatrick and Adam Lashinsky on Fortune

hulu

As shown in the below table, there are quite a few places where you can go to get all kinds of videos. Broadband access is commonplace and it is worth mentioning that traditional media is also shifting gears, Hulu being a clear example. Quite a few products are enabling online content to be enjoyed on TV sets, even though is not yet clear which ones will set the standards driving mainstream adoption.

In the meantime, despite of the growing popularity of online video, the industry is still searching for compelling business models. In any case, the user experience has already changed to a great extent placing higher expectations on innovative multimedia services.

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