Archive for July 25th, 2008
Google’s innovation recipe (2)
Interview with Tom Davenport, Professor of Information Technology & Management, Babson College.
A Harvard Business Publishing video.
Related posts:
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ENoLL: innovation driven by the European network of living labs
“Living Lab is a new concept for R&D and innovation (…) [based on] the human-centric involvement and its potential for development of new ICT-based services and products. It is all done by bringing different stakeholders together in a co-creative way.”
Visit the European Network of Living Labs’s website.
http://openlivinglabs.typepad.com/
User centered designs and lead user innovation happen to be on the rise. Industrial designers are in the forefront of this trend, joining cross-functional teams cross-pollinating knowledge coming from diverse disciplines. Interest in human factors engineering is regaining momentum and has become a source innovative research and products.
Projects involving: ethnographic studies, coolhunting, end user collaboration, usability testing as well as analytics coming from software embedded in products people are actually using, is overcoming the kind of limitations suffered by traditional market research when solely based on surveying focus groups and polls.
ENoll’s living labs and innovation networks enable public-private partnerships where companies, research institutions and citizens can collaborate, co-create and validate technologies in real life contexts.
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