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Emerging Technologies 2009 (2)

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“Once you have decided that this is the right innovation wave, you must judge carefully when you will you go with it– before the peak, at the peak, after the peak? Perhaps you want to wait until almost the trough. Maybe you should take it easy and ride this one in on the plateau. Make an active decision based on your needs and circumstances (…) Don’t let hype dictate your timing decision.

 

Gartner Hype Cycle for 2008

Understanding that no one size fits all and that some make better use of a given technology than others, I would think that Gartner’s chart portrays the market’s perception on a variety of emerging information and communication technologies:

  • the left half of the graphic deals with the rise and fall of specific technologies;
  • the right half plots those which have become widely adopted and, eventually, mainstream technologies.

Note that at the left corner, Gartner has placed Erasable Paper Printing Systems which Xerox is currently developing. The use case seems to focus on reusing daily print outs. The other one is Context Delivery Architecture, CoDA, which Gartner relies on an architecture that makes services become aware of of the end user’s context (e.g. preferences, role, identity, presence, location) for the purpose of delivering the application and content that you need in a JIT, just-in-time, fashion. By the way, in the below interview, Mark shares that cloud computing is now at the peak of the hype cycle.

In this video he talks about how to make the most of the hype cycle to make technology decisions in today’s uncertain market environment.

 

 

Related posts:

 

J. de Francisco blogging from Chicago on May 12

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