Innovation and the formula for change -7
“A purely technocentric view of innovation is less sustainable now than ever, and a management philosophy based only on selecting from existing strategies is likely to be overwhelmed by new developments at home or abroad.”
Tim Brown’s “Change by Design”
My take to “design thinking” involves an iterative and multidisciplinary exercise:
- outlining a guiding vision and the assumptions on what needs to be addressed and achieved;
- sensing the future by conducting trend mapping and scenario planning;
- identifying, segmenting and defining the user base, working with end users early in the process;
- researching physical, sensorial, physiological, and sociological requirements in context;
- developing use cases that account for people’s functional, economic and emotional facets;
- rapid prototyping of many unique concepts (divergent thinking)
- integrating ideas in proof of concept and pilot projects (convergent thinking)
- designing products and services that strike a balance among what’s technically feasible, financially addressable and desirable for the stakeholders;
- achieving a wow factor delivered by the design’s simplicity or it’s sophisticated elegance;
- testing for usability and the overall quality of experience;
- release and feature roadmapping.
Related posts:
J. de Francisco blogging from Chicago on August 3, 2010
