The 3Q Model at IPTComm 2011
This is my talk submission for IPTComm 2011:
TITLE: The 3Q Model
SUBITLE: Innovation and Quality Management in the Internet Age
PRESENTER: J. de Francisco
ABSTRACT: Quality management in the Internet Age encompasses network and human factors engineering to further innovate. The 3Q Model involves:
- QoS –quality of service –> network reliability and traffic behavior such as available capacity, jitter and packet loss to name a few well known metrics.
- QoE – quality of experience –> user engagement metrics such as number and depth of sessions as well as social graphs, network effects, and perceived satisfaction levels as examples.
- QoL – quality of life –> well being metrics such as accessibility to ubiquitous broadband networks and applications as well as connectedness, data protection and privacy, many of which industry associations, advocacy groups and regulators are concerned with.
Techno centric engineering is no longer a recipe for guaranteed success. Designing user experiences by disregarding the need for adequate enough trade offs in terms of service levels can also undermine otherwise promising web based enterprises. Therefore, the 3Q Model’s holistic approach drives quality assurance and control processes not just to allow for consistent metrics and “service reliability” for the sake of it, but to leverage “design think” and “predictive analytics” to spur the development of innovative online services.
REFERENCE MATERIALS: note that this is not the IPTComm presentation version, which is in the works as of May 17:
IPTComm 2011 will be held in Chicago on August 1 and 2. Visit http://www.iptcomm.org/
